Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology

Purpose This study aims to gain a more holistic understanding of Chinese older adults' perceptions and use social networking technology. Design/methodology/approach Grounded in the extended unified theory acceptance technology (UTAUT2) expectation-confirmation (ECM) theory, proposed an integrated media user engagement model tested utilizing data collected from 323 adults. Findings The results reveal that half relationships were supported. Specifically, performance expectancy, facilitating conditions, influence hedonic motivation all found have significant positive on perceived value. In addition, confirmed impact conditions satisfaction. Both value satisfaction also effect intention engage Originality/value adults are embracing Internet technologies at greater rate; thus, their perspectives offers valuable insights. empirical enhances nature strength context